How Do Some Artists Achieve Success? Building an Art Career Step by Step

Have you ever wondered how some artists seem to effortlessly land residencies, exhibitions, and opportunities while you’re stuck spinning your wheels? If so, you’re not alone. Many emerging artists struggle to find their footing after graduation, feeling like the art world is a gated community they just can’t access.

The good news? Success isn’t about magic or luck, it’s about strategy, persistence, and adapting to the art world’s realities. Whether you’re socially awkward, short on resources, or based in a small town, there are practical steps you can take to build a sustainable art career. This guide breaks it down.

1. It’s About More Than Talent

While strong artistic skills are essential, they’re only part of the equation. Many successful artists credit their achievements to communication, business savvy, and connections as much as their work.

Here’s why:

Communication Skills: Learn to write clear artist statements, craft compelling proposals, and network effectively. These skills can unlock doors that talent alone might not.
Business Acumen: Understand how to price your work, handle finances, and promote yourself. Being an artist is also about running a small business.
Proactive Marketing: Platforms like Instagram, ArtStation, or your personal website give you control over your visibility. Use them to share your work and build an audience.

The art world isn’t just about creating, it’s about ensuring your work reaches the right people.

2. Networking: It’s Not as Scary as It Sounds

Networking, or as some call it, “schmoozing,” is about building genuine relationships in the art community. You don’t need to be an extrovert to do this well. Start small:

Attend Local Events: Look for open studios, art walks, or community exhibitions. Even small towns often have events like these.
Volunteer or Teach: Get involved with non-profits or community art programs. This not only helps you connect with like-minded people but also builds your resume.
Join Online Communities: Explore social media groups or platforms like Meetup to find events and collaborations.

If you’re socially awkward, focus on listening and showing genuine interest in others. Small talk can lead to meaningful connections, and eventually, opportunities.

3. Apply Relentlessly

Success in the art world often comes down to persistence. Artists who seem to “make it” aren’t lucky—they’re determined.

Set Goals: Aim to submit 50–100 applications per year. Yes, that sounds daunting, but more applications mean higher odds of acceptance.
Track Applications: Use a spreadsheet to track deadlines, feedback, and results. Organization reduces stress and helps you stay consistent.
Learn From Rejections: Each “no” is a chance to refine your approach. Seek feedback on your portfolio and proposals to make them stronger.

Rejection is part of the process. Keep going!

4. What About Art Residencies?

Residencies offer time, space, and sometimes financial support to focus on your art. They’re not the only path to success, but they can be transformative. Here’s how to navigate them:

Be Patient: Residencies can be highly competitive, and acceptance might take years of applying. Don’t let early rejections discourage you.
Look Beyond Borders: Many residencies accept international artists. Explore opportunities worldwide to expand your options.
Create Your Own Opportunity: If formal residencies aren’t accessible, consider informal ones. For example, use work-trade platforms like Workaway to find creative projects abroad.

Remember, not all residencies are fully funded. If finances are tight, focus on programs that cover travel, housing, or stipends.

5. Build Your Personal Brand

Your personal brand helps your work stand out, even when you’re not there to explain it. It’s more than just a logo or tagline, it’s about presenting yourself as a professional.

Online Presence: Create a clean, easy-to-navigate website showcasing your portfolio, artist statement, and CV.
Consistency Matters: Use one or two social media platforms to regularly share your process, updates, and achievements.
Presentation: Invest in simple business cards or postcards to hand out at events.

A strong brand reflects your personality and artistic identity, making it easier for people to remember you.

6. Maximize Local Opportunities

Even if you live in a small town, there are ways to gain exposure:

Art Walks and Festivals: Many communities host monthly or seasonal events featuring local artists. If none exist, consider organizing one yourself.
Community Centers and Public Spaces: Libraries, civic centers, and city programs often offer rotating art exhibits.
Virtual Opportunities: Participate in online exhibitions, challenges, or marketplaces. Platforms like Instagram and Saatchi Art break down geographical barriers.

7. Keep Evolving Your Craft

The best way to stand out is to consistently produce and improve your work. This doesn’t mean rushing, it means prioritizing growth.

Regular Practice: Set aside dedicated time to create, even if it’s just a few hours a week.
Experiment: Try new mediums, techniques, or concepts to push your boundaries.
Seek Feedback: Share your work with peers, mentors, or online communities to get constructive input.

Your work is your strongest asset. Keep it dynamic and authentic.

8. Embrace Rejections

Every successful artist has a pile of rejection letters. Rejection is normal, it’s part of the process. Here’s how to handle it:

Reframe Your Perspective: View rejections as milestones on your journey, not failures.
Celebrate Progress: Did you get shortlisted? Did someone give you encouraging feedback? These are wins, too.
Keep Trying: The more you apply, the more opportunities you’ll create for yourself.

Art careers are marathons, not sprints. Stay patient and persistent.

Final Thoughts: How Do Artists “Just Do It”?

When you see an artist landing residencies, exhibitions, or major opportunities, remember: it’s rarely effortless. Behind the scenes, they’re applying relentlessly, building connections, and continuously improving their craft.

If you’re feeling stuck, start small: attend a local event, revise your portfolio, or apply to one residency. Each step forward brings you closer to your goals.

The key is to stay resilient and proactive. With time, persistence, and strategy, you’ll find your path, and maybe one day, someone will be asking how you “just do it.” :)